A few months back, I had the great pleasure of taking a little trip in my trusty motor vehicle to visit a company that has been solving problems in test and automation for more than 10 years. Indeed, during that time, the company has developed a plethora of systems thanks to its specialized technical knowledge of the vision systems business.
After interviewing the co-founder of the company for a couple of hours, I returned back to PennWell Towers to pen an article based on the design of a rather specialized, yet fascinating system that the engineers at the company had developed.
After the article had been finished, it was published in the pages of Vision Systems Design magazine. And the response from the readers was excellent. All thanks, in part at least, to the fact that the savvy Editor-In-Chief has a rather clever knack of identifying stories that will whet the appetite of you, our readers.
Fast forward a few months, and I'm now being asked by the powers that be at PennWell Corporation to suggest a suitable candidate who might be able to deliver a webcast for Vision Systems Design on a subject involving the development of a system similar to the one that I had written about earlier.
Absolutely convinced that the individual that I had interviewed for the magazine article would make a perfect candidate for such a web broadcast, I put his name forward. And, after several more weeks had passed, his presentation was broadcast on the Interweb.
The response to the presentation was as spectacular as the printed article had been. Indeed, after the presentation, the individual in question had several people email him to enquire whether he might be able to develop similar inspection systems for them. Needless to say, he was quite pleased by the whole affair to say the least and so was I.
For systems integrators who have identified particularly specialized markets and/or industries which they would like to target, there's a lesson to be learned here. Instead of just describing the capabilities on your web sites by written means, why not consider developing a web-based seminar on the story too?
Clearly, the effort is well worth the financial reward. And if you think that we here at Vision Systems Design can help you in such a venture, why not drop me an email?